A society without rulebreakers doesn’t challenge the rules, the status quo, the established consensus. Yet again, as our society pretends to celebrate its entrepreneurs, its freethinkers, and its trailblazers. But in action, in decree, and in enforcement, today’s societies passionately hate its square pegs in the round holes, its challengers, and its troublemakers — yes, those very same people as it pretends to cherish. It does everything it can to preserve the beautiful present. The one component required for the troublemakers to break out of their cages is privacy.
Most of us have seen Apple’s “Think Different” campaign that celebrates its internal culture, or what Apple likes to present as its internal culture. The ads were lauded by a society, that pretends to embrace its message – but in reality, does anything but.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
The quote is beautiful. (And it’s from Rob Siltanen, not from Steve Jobs, who initially called the quote utter rubbish in his typical managerial style.)
The point is that most rules are not okay to break. That’s why we call them rules. They go by many other names — customs, taboos, expectations, norms, or traditions. And the key is that they dictate your behavior when observed